Building a bedding brand from the ground up.
A hands-on role spanning operations, order coordination, creative, and paid media for an emerging bedding brand in Egypt.
The starting point
The brand was being built from the ground up. The work extended beyond launching ads to the operational details needed to handle orders and support sales.
My role
I worked on order processes, shipping coordination, content and branding, sales and social media follow-up, alongside paid campaign management.
Performance in context
Meta reported EGP 4,542,579.32 in attributed purchase value on EGP 668,198.22 in ad spend. The 13-month reporting window is separate from the broader brand-building journey. These are platform-attributed results, not a statement of total store revenue.
Campaign report
Original reports, cropped and redacted to protect client identity. Select a report to view it at full size.