Bedding · Egypt
Building a bedding brand
from the ground up.
6.80×Meta ROAS · 13 months
EGP 4.54M attributed sales
Read the caseEGP 4.54M attributed sales
Performance Media Buyer & Founder
Paid media.
Built around
your business.
I help e-commerce brands improve paid media performance by looking at the whole business and customer journey—from the creative that earns attention to the experience that turns interest into a purchase.
For brands investing $10,000–$80,000
per month in paid media.
OSAMA ELMALLAWANYFOUNDER OF HIMAM
Experience
Brands I’ve worked with.
Experience across 25+ brands, from growing stores to established e-commerce businesses.
EGYPT / SAUDI ARABIA / UAE / QATAR
01
Bedding
Home textiles & furnishings
02
Beauty & Cosmetics
Single-product & multi-product brands
03
Fashion & Abayas
Apparel & modest fashion
Selected work
Five projects.
The thinking behind them.
Different business stages. Different challenges. A closer look at the decisions, execution, and results. Client identities are kept private.
Building a bedding brand
Beauty · Single product
Scaling through structured
creative testing.
SAR 2MSales after coupons · 3 months
SAR 666K monthly average
Read the caseSAR 666K monthly average
Beauty · Multiple products
Managing performance
across three platforms.
SAR 2.51MNet sales · 3 months
9.25× MER
Read the case9.25× MER
Fashion · Abayas
Growing an abaya brand
with focused paid media.
SAR 4.33MStore sales · 12 months
9.27× MER
Read the case9.27× MER
Fashion · Abayas
Improving store conversion
and paid media performance.
SAR 1.22MGross sales · 10 months
5.42× MER
Read the case5.42× MER
The approach
Performance first.
A clear process behind it.
Audit & plan
Understand the business and map the customer journey, from the first ad to checkout. Identify where the experience and campaign performance can improve.
Structure & test
Build the campaign structure around the account. Guide creative direction with direct-response thinking, then test the messages and assets that connect with customers.
Optimize & scale
Allocate budget based on results, support the team with creative direction, and flag practical conversion opportunities.
Beyond the ad account
A media buyer.
A founder’s perspective.
I’m also the founder of Himam, a bedding brand launched in Egypt in August 2026.
Building a brand gives me a practical perspective on the decisions behind the advertising: the product, the customer, and the day-to-day realities of running the business.
My focus is on e-commerce, with a particular interest in working with bedding brands across the Gulf.
Start a conversation
Let’s talk about
your brand.
Share a few details about your business before choosing a time to talk.
We’ll discuss your goals, current advertising, and where I can help improve performance.